新媒体时代下视频网站的内容发展与创新

新媒体时代下视频网站的内容发展与创新

——以“土豆网”为例

摘要：现代信息技术的高速发展推动着新媒体时代的到来，作为新媒体的典型代表之一，网络视频网站迅速崛起，越来越多的受众选择使用视频网站来观看自己想要的信息资源。但随着受众在内容需求上的不断增加，网络视频网站的内容竞争不断加大新媒体视频，创新发展内容模式已成为众多国内视频网站的必经之路。作为国内发展较早的网络视频平台，土豆网从创立到发展至今，其内容也经历了一系列的变革，作为综合性分享视频网站，在国内众多视频网站中具有典型的代表性新媒体视频，但其大量的用户量以及独特的发展理念，在众多视频网站中也独具创新特色，所以本文以土豆网为研究对象，分析其内容的发展与创新，从而提出新媒体时代下视频网站的内容发展之道。

关键词：视频网站内容发展内容创新土豆网使用与满足

The development and innovation of video-sharing site content in the New Medium Era

– Use Tudou as an example

Abstract: With the rapid development of modern technology, the new media era has arrived, as one of the most representative sites of new media, online video sites are growing. And more and more audience chose to use the video site to watch the visual contents. But with the increasing demand of audience, and the competition of content in online video sites, the innovation of content has become the only way to develop the video sites. Tudou is one of the earliest online video sites of China, and has developed for many years.It’s content has also experienced a series stages of changes. As a comprehensive video sharing website, Tudou is very typical. And it owns a lot of users and unique content, which is also unique in many video sites.This article analyzes the development and innovation of Tudou’s content, and analyzes the development and innovation of Video site content in the New Media Era.