浅析新媒体环境下的微电影广告营销本科毕业论文

毕业论文

浅析新媒体环境下的微电影广告营销

摘 要:随着第一部微电影广告凯迪拉克《66公路》的问世，微电影广告在传播便捷、文化渗透、广告电影化等方面的独特优势开始受到人们的重视。微电影广告已经成为新媒体环境下不可忽视的一种广告形式，但自身也存在着不可避免的局限性。本文将运用文献分析法、比较法等研究方法新媒体营销论文，通过对一些微电影广告案例的研究，进一步针对微电影广告的特征、分类、发展状况以及营销方式进行分析，提出关于微电影广告的发展策略和监管建议。以研究新媒体环境下微电影广告的现状及存在的问题新媒体营销论文，探究其优化发展之道。企业在做出营销决策前尚需对此营销新模式进行全面评估，认真考量其可行性、可操作性以及对企业是否具有较高的针对性，方可做出相应营销决策。

关键词：微电影；广告；营销；发展对策

Abstract：With the first micro-film advertising Cadillac “Route 66,” the advent of micro-film advertising in the dissemination of convenient, cultural infiltration, the unique advantages of advertising and other aspects of the film began to receive attention。 Micro-film advertising has become a form of advertising can not be ignored in the new media environment, but their inevitable limitations also exist。 This article will use literature analysis, comparison and other research methods, some micro-film advertising through case studies, further advertising for the micro-film characteristics, classification, development and marketing by way of analysis, regulatory proposals on micro-film advertising and development strategies。

In the new media environment research status micro-film advertising and problems, explore its optimization to development。 Companies before making marketing decisions still need this new model of marketing conduct a comprehensive assessment, carefully consider its feasibility, operability and whether the enterprise has a high relevance before making marketing decisions accordingly。